Should you be doing social media like Ryanair?
Social media can be a tricky place for corporate accounts to navigate. How do you stand out in such as crowded arena? The answer for some, such as Ben and Jerry’s Ice Cream and Nike, is to try and…
Naming disaster sees launch trend for all the wrong reasons
Imagine being a new start-up and almost immediately finding yourself trending on social media. Not only that, but you generate coverage in the Financial Times and Daily Mail. Sounds great,…